A digital coaching program designed to support young graduates in their school-to-work transition, with a strong focus on women\u2019s employability. Developed under a program supported by the World Bank and the Government of Morocco, in collaboration with government and university partners.
Access is restricted to participants already registered in the pilot program. No public registration or profile creation is available on this website.
Najah is an AI-enabled tool that is part of a broader effort to strengthen the employability of young graduates in Morocco and contribute to higher female labor force participation. The initiative is implemented with government partners and public universities, and includes an evaluation component to assess impact and inform scale-up.
Structured guidance through chat, with practical and personalized recommendations.
Clear, step-by-step modules covering key moments of the job search and early employment.
Content designed to strengthen confidence, reduce self-censoring, and promote equal opportunities.
Practical guides, summaries, exercises, quizzes, and role-model content to support real progress.
Available in French, Arabic, and English. Mobile-first experience.
Access is provided directly to registered participants.
A short onboarding exchange of information to tailor the experience to individual profile and needs.
Participants progress through the modules, gaining access to guidance, resources, and individualized outputs, and track their progress.
Only participants already selected and registered within the pilot program. No public sign-up is available.
No. It complements existing services with a structured digital coaching experience.
French, Arabic, and English.
Data and conversations are handled confidentially with strict access controls. If you have any questions about how your data is used, feel free to reach out to the program team.