Privacy Policy

Last updated: February 2026

1. Purpose

This Privacy Policy explains how your personal data is collected, used, and protected when you use Najah, an AI-powered career coaching chatbot available on WhatsApp.

2. Who processes your data

Najah is developed and operated as part of a program supported by the World Bank and the Government of Morocco, in collaboration with institutional and university partners. Data processing is managed by the program implementation team.

3. Data we collect

When you interact with Najah, the following data may be collected:

  • Your WhatsApp phone number
  • Messages and responses exchanged with Najah
  • Your language preference
  • Module progress and interaction timestamps
  • Onboarding information you voluntarily provide (e.g., field of study, employment status)

4. Why we collect your data

Your data is used to deliver personalized career coaching content, track your progress through modules, improve the quality of the service, and support program evaluation and reporting in aggregated, anonymized form.

5. Legal basis

Data processing is based on your informed consent provided at the start of the program, and on the legitimate interests of the program in delivering and evaluating its services.

6. Data sharing

Your personal data is not sold or shared with third parties for commercial purposes. Aggregated and anonymized data may be shared with program stakeholders (including the World Bank and government partners) for evaluation and reporting purposes only.

7. Data retention

Your data is retained for the duration of the pilot program and for a reasonable period afterward to support evaluation. After this period, personal data will be anonymized or deleted.

8. Data security

We implement appropriate technical and organizational measures to protect your data against unauthorized access, loss, or misuse. Access to personal data is restricted to authorized personnel only.

9. Your rights

You have the right to access, correct, or request deletion of your personal data. You may also withdraw your consent at any time. To exercise these rights, contact the program team at the email address provided below.

10. Cookies

This website may use essential cookies to ensure functionality (e.g., language preference). No advertising or tracking cookies are used.

11. Updates to this policy

This Privacy Policy may be updated from time to time. Any significant changes will be communicated through the program's official channels. We encourage you to review this page periodically.